personal brandingHow many times have you been flustered when someone asks you, “Tell me about yourself”? Do you talk about the chronology of your career? Your family? Your interests? In the context of your job hunting – whether in networking or interview settings, the question simply asks you to relate your personal brand.

In this U.S. News & World Report article I identify the seven crucial things that make up a personal branding statement, and show you how to incorporate them all together so you’ll never be stumped again! It’s not magic, but if you take the time to understand yourself, your professional identity and role, what makes you “tick” as a valuable contributor to your employer, and understand the needs of your audience you are well on your way. And, for added measure, say it with some emotion – because you really are proud of who you are. Check it out, and know that if you want personal assistance in developing your own branding statement, I’m ready and eager to coach you to your success!

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